andrew dodson

The next time you go in Best Buy in this region (Cincinnati, Louisville, Lexington and surrounding areas), you might see a graphic I created on the shirts of some employees. Thanks to Mike Barnes, CLS landed a shirt order for Best Buy’s District 52. It seems they wanted to create a logo for their district, with the elements of Thunder Struck, a lightning bolt, a shield, D-52 and Gladiators. They liked what I came up with and ended up placing the order.

The brings me to the topic of the graphic artist’s life behind-the-scenes. Quick - name the creator of the McDonald’s logo. Or, the Nike logo. How about Starbucks? Sadly, those are names I can’t even come up with. The CEO’s names might come more readily than the person/people responsible for creating a company’s identity in the marketplace. Behind-the-scenes, graphic artists get credit and pats on the back, but the general public never knows who created the graphic that distinguishes their cheeseburger, tennis shoes, or coffee cup.

I’m not saying I want fame and fortune for creating a graphic. I just think it’s a really interesting job field, is all.